A little data, a little daydreaming

Hi, I’m Sydney.
Curious by nature.

I turn complex information into thoughtful, intuitive tools. With a background in data analytics and a love for games, I’m exploring where logic and creativity meet.

Explore my work ↗Get to know me ♡
data + design + a little magic
Data visualizationCreative problem-solvingInteractive mediaRaleigh, NC
01 / Things I’ve worked on

Thoughtful work. Useful insights.

A selection of professional projects exploring customers, markets, and business performance.

Successfuel · Customer analytics

Engagement Reporting

Bringing purchase history and product engagement together across core revenue channels.

TableauSnowflakeCustomer insights
A closer look

Created reporting in Tableau using data organized in Snowflake to analyze customer purchase history, engagement with live and on-demand products, and advertiser engagement.

Audacy · Market insights

Advertiser Category Dashboard

An interactive view of advertisers across nationwide markets, categories, and revenue types.

TableauSales strategyMarket analysis
A closer look

Designed a visualization showing which advertisers dominated markets, categories, and revenue types. The insights helped sales teams develop advertiser outreach strategies across markets and stations.

Successfuel · Business reporting

Resource Compliance Sales Report

Customer and subscription insights that contributed to an approximately $250,000 business sale.

TableauSnowflakeSubscription analytics
A closer look

Built Tableau reporting from data cleaned in Snowflake, highlighting customer analytics, subscription renewals, and historical orders. The reporting supported the sale of the Resource Compliance Publication business.

Audacy · Performance visualization

Metrics that Matter

Refreshing a KPI dashboard to compare markets and bring additional business measures into focus.

TableauKPI reportingVisualization
A closer look

Renovated reporting on revenue, digital revenue, new business, sellout percentage, and key accounts. Added market rankings and KPIs including self-generated new business, yield per minute, and EBITDA.

02 / The person behind the projects

A soft spot for
creative challenges.

I’m an analytical and creative problem-solver with a background in data analysis, experimental design, and visualization. I love turning complex information into tools that are easy to understand and use.

Beyond numbers, I’m passionate about gaming and interactive media. I’m developing my Python skills and experimenting with game creation in Godot, bringing curiosity and creativity into everything I learn.

TableauSnowflakePostgreSQLPythonPandasGodotHTML & CSSJavaAirflowSegmentExcelSalesforceAdobe PremiereCanva
My experience

Tableau Developer · Successfuel

July 2023 – October 2024 · Remote
  • Developed interactive reports for revenue, content engagement, and marketing.
  • Queried and transformed data in Snowflake, and maintained ETL workflows with Airflow, Python, and Segment.
  • Collaborated with Sales, Marketing, Content, and senior management.

Data Analyst · Audacy

July 2021 – July 2023 · Remote
  • Created Tableau workbooks for priority KPIs across 46 nationwide markets.
  • Completed approximately 100 reporting enhancement, troubleshooting, and support cases in 2022.
  • Automated extraction, cleaning, and distribution with Python.
  • Maintained Chairman’s Circle Contest data sources and distribution.
03 / Always learning

Where it all started.

February – August 2021

Certificate in Data Analytics

University of North Carolina at Chapel Hill

August 2019 – August 2020

Master of Science

University of Pittsburgh

GPA: 3.9

August 2015 – April 2019

Bachelor of Science

University of Pittsburgh

GPA: 3.2

04 / Beyond the projects

Community & little adventures.

More of my story, coming soon.

Space for organizations, volunteering, game jams, and other involvements. Details will be added before publication.

05 / Let’s connect

A hello can go a long way.

Want to chat about data, design, or interactive experiences? I’d love to hear from you.

sydney.cavallaro@gmail.com ↗Find me on LinkedIn ↗Explore my GitHub ↗